Friday 16 February 2018

सड़कों पर फिर दौड़ेगी Ambassador कार?


भारतीय सड़कों पर एक बार फिर Ambassador कार दौड़ती हुई नजर आएगी। France की ऑटो विनिर्माता PSA Group जल्द ही भारत में अपना कामकाज शुरु करने वाला है। फ्रांस के PSA ग्रुप के पास प्‍यूजो, सिटरोएन और डीएस जैसे ब्रांड हैं। उसने भारत में Ambassador ब्रांड को खरीद लिया है और सीके Birla Group के साथ  साथ 50:50 फीसदी हिस्सेदारी वाला Joint Venture बनाया है।

आपको बता दें कि कंपनी ने अभी एंबेसडर ब्रांड को रिवाइव करने से जुड़े अपने प्लान का अधिकारिक खुलासा नहीं किया है। लेकिन, कंपनी ने इस Brand को खरीदने में जितना पैसा लगाया है, उससे लगता है कि अगर Company भारत में दोबारा Ambassedor बनाती है तो यह उसके लिए घाटे का सौदा नहीं होगा।

कंपनी ने Indian Market में अपनी पैठ जमाने के लिए फरवरी 2017 में 80 करोड़ रुपये में हिंदुस्तान मोटर्स से एंबेसडर ब्रांड खरीदा था और यह जल्द ही भारत में Ambassador कार बनाना शुरू कर सकती है।

पिछले साल नवंबर में PSA और CK बिड़ला ग्रुप ने तमिलनाडु के होसुर में अपने पावरट्रेन प्लांट के कंस्ट्रक्शन का काम शुरू किया है। इस ज्वाइंट वेंचर ने व्हीकल और पावरट्रेन मैन्युफैक्चरिंग प्लांट्स के लिए 700 करोड़ रुपये के इनवेस्टमेंट प्लान की घोषणा की है। पावरट्रेन प्लांट में शुरुआत में करीब सालाना 2 लाख यूनिट्स की मैन्युफैक्चरिंग कैपेसिटी होगी। Hosur का प्लांट 2019 की शुरुआत में चालू हो जाएगा।

 कंपनी अगले दो सालों में अपना ऑपरेशन भारत में पूरी तरह से शुरू कर देगी और ऐसी उम्‍मीद की जा रही है कि 2020 में कंपनी अपनी कारों को सड़कों पर उतार देगी। इस मामले से जुड़े सूत्रों के मुताबिक कंपनी की पहली कार हैचबैक होगी और इसके बाद Crossover स्‍टाइल को Launch किया जाएगा।

PSA के प्रवक्ता ने उस समय कहा था, ‘आप कल्पना कर सकते हैं कि यह नाम (एंबेसडर) PSA के लिए कितना अहम है, यह ब्रांड असल में एंबेसडर से ज्यादा मशहूर है।

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